contact channels

Metrics, uplift chances, and tracking

offline advertisement

Usually difficult to reconcile until purchase, qr codes or dedicated landing pages are used to build a metric.

online advertisement

Most used metrics:

• click rate
• landing page
• purchase

e-commerce

Most used metrics:

• banner click
• booking funnel
• purchase

chat

e-mail

Domain warming is the process to initially send emails to a group of recipients that perform positive operations on that message (inbox placement, reply…) and increase the domain reputation on most used email providers

Most used metrics:

• inbox placement
• bounce rate
• open rate
• reply rate
  • positive reply rate

call center

Most used metrics:

• number of calls
• purchase
• downgrade
• cancel