What spiega is about
- Knowledge sharing
- Portfolio
contact channels
Metrics, uplift chances, and tracking
offline advertisement
Usually difficult to reconcile until purchase, qr codes or dedicated landing pages are used to build a metric.
online advertisement
Most used metrics:
- click rate
- landing page
- purchase
e-commerce
Most used metrics:
- banner click
- booking funnel
- purchase
chat
Domain warming is the process to initially send emails to a group of recipients that perform positive operations on that message (inbox placement, reply...) and increase the domain reputation on most used email providers
Most used metrics:
- inbox placement
- bounce rate
- open rate
- reply rate
- positive reply rate
call center
Most used metrics:
- number of calls
- purchase
- downgrade
- cancel